Who we are

Collage of interior decor items including framed artwork, a staircase, a living room with striped sofa, a woman in a white woven skirt, a table lamp, and fabric swatches.

An empty art gallery with tall white panels and pedestals, a stool in the center, and a concrete ceiling.

Black and white photo of a woman with hair rollers, wearing a blazer, posing with her eyes closed in one shot and looking at the camera in the other.

Morning Drafts was founded by Gianella Brautigam — a designer, creative director, and visual storyteller with a background in merchandising, branding, and e-commerce. With years spent understanding how people shop, connect with products, and respond to visuals, Gianella brings an editorial eye to the digital space.

What began as a collection of early morning ideas — sketched out between coffee cups and quiet hours — evolved into a studio that blends strategy, design, and art direction. Morning Drafts specializes in custom Squarespace and Shopify builds, AI-powered editorial campaigns, and high-end product imagery.

Every project is approached like a magazine feature: concept first, visuals with impact, and a narrative that makes the work unforgettable. The goal isn’t just to design something beautiful — it’s to create a brand experience that feels intentional, cinematic, and impossible to scroll past.

At Morning Drafts, we work with those who want their presence to stand apart. Because in a world of endless content, the brands that succeed are the ones that look, sound, and feel like no one else.