About Me
Who we are
Morning Drafts is a creative studio focused on branding, content direction, and digital design. We help businesses tell their story through thoughtful visuals, strategic design, and elevated storytelling. From brand identities and Shopify builds to art direction and content creation, everything we craft is rooted in feeling — bold, editorial, and never formulaic.
Our work is inspired by textures, tones, architecture, and culture — with a love for brands that are unafraid to be different. Whether we’re launching a product, shaping a new aesthetic, or dreaming up your next campaign, Morning Drafts is where good ideas start and great brands take shape.
Hi, I’m Gianella — a creative director, visual storyteller, and the mind behind Morning Drafts. My background is rooted in fashion, branding, and digital design, but at the heart of it all, I’m someone who’s always chasing the feeling of an early idea — raw, imperfect, and full of potential. Morning Drafts is my space to bring those ideas to life, blending strategy and instinct to create work that feels both thoughtful and visually magnetic. From handmade brands to mood-led campaigns, I work with people who care deeply about what they’re building — and want it to look as good as it feels.
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